the body positive campaign

Sponsored by The Body Positive Organization, my campaign aims to address the microaggression of targeting women's clothing choices. This harmful practice often results in detrimental psychological and behavioral consequences. The campaign aims to ignite critical reflection and dialogue among viewers by highlighting the subtle yet significant impact of clothing-related shaming. Its bold and evocative design seeks to capture attention and compel individuals to confront the damaging effects of their judgments. Ultimately, the goal is to foster greater awareness and empathy, promoting a culture of acceptance and respect for diverse expressions of self.

 

American Advertising Awards 2024 Local Student Silver

Graphis New Talent Awards 2024 Honorable Mention